Zoom Email Marketing Blog

67% of customers who received direct mail were persuaded to visit company websites. That’s why an integrate email and direct mail combination campaign is so important.

New to the email marketing industry? If so, you’re like thousands that want to know “How to do it, Why to do it and Whom should do it?” We have the answers to those questions and more with our Free download of “Getting your Emails Read” the whitepaper. If you’ve been in business for quite some time, you’ve heard or already using an email marketing service – but there is nothing more convenient to use than Zoom Email Marketing service.

We provide the Do-It-Yourself feature to allow the beginners a chance at creating professional emails with our pre-designed – fully customizable template and we have something for the pros. We call them the pros because thats the business owner that understands the value in email marketing but have a very successful business to run and do not want to spend another minute doing the marketing that a great company can do for them.

With the custom Zoom, we provide a service to create, deliver and track the success of your email campaigns so you can get back to work. That sounds ideal for your company right? Leave the wording and coding to us so you can answer the inquiries from new prospective customers. Let us work for you…..or create the emails yourself. And whats best is right now you can get 500 emails sent this month for FREE.

We’re just launching out our new application and we want you to try it, on us!

To get your first 500 emails delivered free click here. Zoom your Trial!

Create captivating yet professional emails in just minutes.

At Zoom we say it like we mean it and it is a huge makeup of our everyday lives. I wanted to share an article that I have read and re-read over again when I need a boost back into the marketing game. Pay close attention, you will walk away with something extraordinary!

While many professions and industries have been around for decades, the e-mail marketing world is new and it’s important to define it. Not just to our families but to friends at cookouts, old classmates, and the CEO with whom who you occasionally share an elevator. So what does e-mail marketing really accomplish? And what might be an appropriate answer for many of us, whether you are a VP for a large consumer company, in charge of lead generation for a business-to-business company, or owner of a small business?

1. We help your favorite brands talk to their customers.
2. We can get urgent bulletins and news to interested parties in a flash.
3. We send special messages wherever you are, work, home and on the go.
4. We provide relevant information where people spend most of their time when on their computers, checking e-mail.
5. An e-mail from a favorite brand can make you smile, save some big bucks, or learn something you did not know before it landed in your inbox.
6. We can make the public keep talking about your Super Bowl ad six weeks after the big game.
7. When an e-mail goes out, it can make your sales teams’ phones ring.
8. Our e-mails provide benefits that other marketing channels can’t match.
9. E-mail marketing empowers my best customers and provides my company with rich insight into what customers are interested in and what they are not interested in.
10. When an e-mail promotion goes out, people start spending.
11. We let our customers and prospects know when we have something really cool to share with them before the general public.
12. We provide a crucial connection between our customers and our brand.
13. Our e-mail newsletter lets interested parties know what is new with our company.
14. We save our company money by communicating more efficiently.
15. We provide real benefits to our best customers that they choose to receive.
16. We drive interest and traffic to our sites and stores.
17. Our e-mails help our employees across the world know the latest and greatest news.
18. We deliver breaking news to where you want it.
19. When an e-mail offer goes out, thousands of people feel special.
20. We keep our customers loyal and coming back.
21. When we have a new product or service, we use e-mail to tell our audience about it.
22. E-mail marketing is our most valuable, targeted, and measurable form of communication.
23. We deliver what people ask for.
24. Our customers say they love our e-mails and the beneficial information and offers they get each month.
25. We provide the strongest return on investment within our department.

Some of these can hopefully assist you in articulating what e-mail does best whoever the audience is. Maybe it can provide the outside world clarity on what e-mail does and help open a few eyes within your company.

There is a new trend in Mass Email Communication and its call Email by Phone. We’ve been using this form of communication for a while here at Zoom and it is quite effective. The process is quite simple and fool proof. Due t our relation with Nextiva we use their services and have no reasons to switch. How it works is all tied in to your budget, but we will give you the gist of it.

After you have created your mass email with Zoom, we can text 200 words of your text and upload it t Nextiva. The VOIP system will detect those words and shoot that information out to everyone on your phone list. Never have a customer miss a sale again – just because they do not check their emails regularly.

Like it or not, e-mail is the universal language of 21st century job searches. While a hand-written thank-you is still an important exception, most of the time, you’ll be communicating with potential employers by e-mail — folks who get just as much e-mail as you do!

So how do you make your e-mail stand out from the crowd without wasting your reader’s time?
A while back, we came up with these eight easy tips for making your e-mail practically beg to be opened:

1) Your subject line should say why you are sending the email.
“Over-achieving Sales Executive – Terry Smith” is much more effective than “Responding to job post”. Putting your name in your subject line will help the hiring manager, who’s already strapped for time, stay organized. And providing a theme – with just a tiny bit of self-promotion, will remind them why it’s important to read your email.

2) Cut to the chase. Quickly.
“I’m writing to apply for the Senior Manager, Logistics position as my 20 years in logistics with Wal-Mart and Target make me a great fit for your company”… is the right way to start off your e-mail. Put all the details into later paragraphs. This is super-helpful in this “Age of Blackberry” so that your recipient doesn’t need to scroll down or select “more” to get the full message. (As a side note, I frankly personally prefer the simple present tense “I write to apply…” versus the present progressive tense “I am writing to apply…” but most people find that a bit quirky and formal, so use at your discretion!)

Read the next version in a few days

Step Eleven: Keep them short

Reading emails is hard on the eyes, and for this reason, most people only scan them. Do your customers a favor, and keep your email messages short and sweet. They will appreciate it, and there’s a greater chance that they will be read.

Step Ten: Offer an Incentive

We all love to get something for free, and this could be the factor that pushes an undecided customer into actually ordering from you. Whether you provide a discount, a free ebook, or free software, you should give them a reason to visit your web site, or order from you. One excellent incentive is a money-back guarantee, since most of us are naturally suspicious when we go online: we wonder if the product will really work, and if the company really stands behind their products.

Because after the headline, the “P.S.” is the second most frequently read part of an email, many people like to place their incentives there. It’s more likely that it will get read, and encourage the customer to act.

Step Nine: Create a strong call to action

If a customer walked into a store to shop, a good salesperson would ask, “Would you like to look at today’s special?” or “Would you like to pay with check or credit card?” We can learn from this behavior, and should use it in our email marketing.

These questions are “calls to action”, letting the customer know that you expect them to take a decided action. People don’t know they are supposed to come visit your web page, or learn more about your great products, unless you tell them to. A call to action can be as simple as a link they click on to find out more information, or as elaborate as a link to a .pdf brochure that explains your products and services in more detail.

Make this link as enticing as possible. For instance, you could say, “click here to visit our web site”, but that doesn’t really draw the reader in. Why not try, “Click here to see one of the largest selections of natural yarns around” ? You then use curiosity to draw them in, since they want to see exactly WHAT yarns you included…or try, “Visit our three-day sale, where yarn prices have been discounted by 30%”. Again, you’re motivating them to act, and see what you’re offering at that price.

Don’t let potential customers put off taking action. Remind them that this is a time-limited price, or value, and that they should “order today” to get this special. Otherwise, they will think, “I’ll do it tomorrow” and forget, since “out of sight” is often literally “out of mind” for most of us.

Step Eight Give them reasons to Buy

The main body of your email should round out the appeal to the emotions that you used in your headline. Now, you’re using facts to convince them. This is the part where you discuss the high-tech software, the beautiful colors, the great price. You’ve already gotten them interested in your product; here, you get to give them your “sales pitch.”

Not sure what to say? Ask people who have bought from you why they chose your product (you can send out a quick customer survey). Or try this exercise: imagine a scene in which a customer is sitting across the desk from you. What questions would they ask about your product or service? How would you answer them?

Use this in your main copy, to let them know how your product or service can help them, and why it’s better than your competition (but don’t name them directly; instead, imply this with the high quality of what you offer).